Jamal Murray

Worked as Creative Director for the motion graphics and VFX on this JD Sports spot featuring Amal Murray. The creative concept revolved around playing with imagery across different formats and devices, exploring how visuals could be distorted, reframed, and reinterpreted through TVs, cameras, and other screens. It was a really fun project that allowed us to experiment with different visual treatments and push the creative possibilities of motion graphics and VFX.