Next Gen

We were commissioned to create the graphic materials for the trailers and promotional campaign of Bravo's reality show "Next Gen". The creative direction called for an energetic and vibrant visual identity, with New York City taking center stage as one of the main characters of the show. It was a fast-paced project, but one that allowed us to explore different visual approaches and push the graphic language to capture the city's energy and personality. I'm particularly happy with the visual exploration and the direction we developed for this campaign.