Claw

This time, the client came with a clear vision: a tunnel filled with teddy bears and stuffed animals, where an arcade claw machine could travel through and interact with the environment. I took on the art direction challenge of bringing this idea to life, designing and creating a variety of teddy bears, crafting the tunnel environment, developing the fabric textures, and shaping the lighting inside the machine. The goal was to create an atmosphere that felt both mysterious and magical, turning a simple concept into an immersive and visually rich world. Here are some images of the final result, along with a little behind-the-scenes look at the process.